Ikea Builds Own Oval Office for Obama
Ikea‘s got Obama fever. Taking example from other large brands—including Ben & Jerry’s and Hewlett-Packard—the Swedish home products retailer today kicked off an out-of-home ad campaign called “Embrace Change ’09” that honors President-elect Barack Obama. The effort centers on an Oval Office replica inside Union Station in Washington, D.C. Through Wednesday, those walking down Union Square’s Main Hall can see the Oval Office furnished with Ikea furniture. The integrated campaign includes out-of-home billboards featuring the “Embrace Change ‘09” slogan on local buses and trains. Ikea is also holding a “mock motorcade,” touring the D.C. area Jan. 15-16. Ikea will strap “furniture fit for a president” on top of vehicles to symbolize the incoming president and his family moving into their new home.