Superbowl: Miller’s 1 Second Ad, Obama’s Ratings

Anheuser-Busch will have the only beer ads in the Feb. 1 Super Bowl, but rival MillerCoors plans a counterattack of TV and Web ads that make fun of such free spending, as well as a one-second stunt ad airing on local stations during the game. The pregame TV ads for Miller High Life start Jan. 26 and will tweak advertisers paying NBC $3 million — $100,000 a second — for a 30-second ad in the game. The ads will feature actor Windell Middlebrooks, the Miller High Life deliveryman in ads, and the timing is aimed at boosting sales for Super Sunday. “If we want people to drink our beer watching the big game, then we have to advertise before the big game,” says Andy England, chief marketing officer at MillerCoors.

3 thoughts on “Superbowl: Miller’s 1 Second Ad, Obama’s Ratings

  1. very interesting, thank you for sharing,

    its hard to grasp the Obama moment from Australia because the news here is so crap, but posts like yours help, thanks a great deal & peace from Sydney, Australia..

  2. Just cause the TV is on don’t mean someone’s watching it. Folks voted for Obama but they’re not paying attention to what he’s doing either.

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