Digital: OoH, Videovideo

‘Plough’-ing New Terrain
Health care and CPG giant Schering-Plough, in a shift from its usual emphasis on traditional marketing channels, reportedly is planning to spend as much as $10 million on an eight- to 12-week digital out-of-home campaign for sun care, foot care and upper respiratory treatment products. The effort, which reportedly is the largest single buy in the digital OOH category, will encompass 17 networks in nine types of venues, including health clubs, doctors’ offices, malls, golf courses and airports.


Every retailer knows the importance of moving product, but online the idea may be taking on a whole new meaning. According to comScore, the number of online shoppers who watched retail videos grew 40% in a single year.

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