Recession: Digital Dodges Bullet, Trash & Bathroom Tissue Doesn’t

Digital Marketplace: Q1 Not a ‘Nuclear Winter’
So far, the first months of 2009 aren’t looking as dire as once predicted for the online advertising market, according to buyers and sellers. However, many report that business has slowed down, resulting in intensifying pressure on pricing, particularly in the ad networks space. But the abysmal first quarter that many anticipated—one in which shell-shocked clients either delayed all decision making or went into full budget-slashing mode—hasn’t happened, said many industry insiders.
post-apocalypse-new-york
As the economy goes, so too does our trash and as people tighten their belts and spend fewer dollars, they’re also reusing more and throwing out less. The LA Times reports on some telling statistics in cities across California: Over the last six months, operators at Puente Hills Landfill [in Los Angeles], among the nation’s largest, have noted a 30% decrease in tonnage from neighboring municipalities. The dump used to close at noon because it would reach its daily tonnage limit; now it stays open all day without hitting that mark. San Francisco is disposing of less in landfills than it has in 30 years. In San Diego, disposal rates at the Miramar Landfill are on track to bring in the lowest total in 15 years.
trash-art

People long have taken for granted that some categories, such as toilet paper, truly are recession-proof. Turns out that, like many assumptions, is wrong. As a result of the recession, consumers went beyond trading down to cheaper, private-label products and actually bought less toilet paper of any kind. The recession has turned bad enough that people bought less toilet paper — about 5.5% less last quarter in the U.S., according to Kimberly-Clark Corp. Chairman-CEO Tom Falk, who today blamed the economy for disappointing fourth-quarter earnings and a weak forecast for 2009.
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