Twitter v Brands: Shake Shack

I noticed that Shake Shack‘s (updated?) site now has an oh-so-Web2.0 Facebook callout as well as user submitted photos and videos … Shake Shack also has their twitter feed (which I expect to be using it a lot this summer): “Got a report on Shake Shack line length? Looking share a table with other hungry Shackburger-loving Twits? Send an update to @shakeshack”
shakeshack line

And now we learn that Twitter is to charge brands for use . Twitter co-founder Biz Stone has confirmed the microblogging network will begin charging companies for certain components of its service. Rumors that Twitter may start charging for use began taking concrete form in November. “We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge for commercial accounts,” Stone said.

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2 thoughts on “Twitter v Brands: Shake Shack

  1. Your blog post was ‘scraped’ by – copied in its entirety and posted to the site – please see the following link

    This has happened to me too twice already and I am trying to make as many people aware of the issue as possible. It appears the site uses click-through ads to generate revenue and the only content I’ve seen on the site are blog posts tagged or mentioning twitter in them. is where the site is being hosted. I’ve written a copyright claims notice to them pursuant to the “DMCA Act of 1998” United States Code Title 17 Chapter 5 §512 (C)(3)(a) requested a takedown of my material and a cease and desist order against the site owner against any other copyright infringement and waiting for a reply.

    Please contact me through my blog at and leave a comment on how I can contact you. I’d like to get more people to write godaddy about this issue so the site is shut down and you need to write a particular email address and include particular information in the note to godaddy so they will act on it.

    There is no need to post this comment to your blog, please delete it but consider helping me get that site shut down.

  2. Just as brands are waking up to Twitter and giving it a go, all the rules begin to change! I’m interested to see what and how they’re going to start charging for “commercial use”. And how exactly are they going to define what is commercial? i.e. Is a brand manager who tweets considered commercial, are bloggers who use Twitter to promote their blogs?

    Anyways I’ve just started getting into Twitter and I’m sitting on the fence at the moment…

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