Cultural Cycles of Attention: Where In Time To Find the Next Big Thing
Musician and cultural commentator Nick Currie has written an essay explaining his theory of cultural attention. Currie illustrates how cultural cycles of revival and neglect work, pointing out where in history to look for the next new (old) thing.
points us to some interesting thoughts about an object’s value cycle. For many things (photo negatives, vinyl records
, old computers) there is a treacherous “trough of no value” between when they are new and when they become collectible and valuable. The article explains how, through craftsmanship and design, lasting value can be built into objects to shorten, or eliminate this low value period.