Are Account Guys, Like, Over?

Death of an Account Man
For decades now the demise of the account man (I use the phrase gender neutrally) has been predicted. Back in 1996, a clutch of young bucks founding Mother declared that their agency would be an account man free zone. Since then many a start up around the world, incentivised by the twin lure of scrambling for a point of difference for their fledgling agency and the desire to minimise costs, have announced that their agency won’t require the men in black (suits).


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