PR Brands Better, The New Normal, Guardian Open Platform, Right Music Wrongs

Earned media that results from public relations efforts may be more important than advertising to brand value, especially for companies that sell feature-rich, high-involvement and complicated products such as consumer electronics, and financial services and vehicles, finds a survey by Text 100 (an, er, PR company) and Context Analytics. The findings of the “Media Prominence Study,” (pdf) which calculates brand value based on Interbrand‘s 2008 Best Global Brands report, show that on average 27% of brand value is tied to how often the brand name appears in the press.
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Recent Mintel studies have confirmed that, rather than entirely forgoing spending on shopping, travel and entertainment, most consumers are “trading up, down and over,” Mogelonsky reported in a recent Webinar presentation. In the new economy, consumers at all income levels are “learning to look up, down and over to find goods and services at prices they can afford … and want to spend,” she said.
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the Guardian has settled any debate concerning their own publication in one bold move, almost. To that end, they have launched Open Platform a service that encourages readers to reuse Guardian content within the larger context of the internet, leveraging – according to the site – “our journalism, our brand, and the technologies that power guardian.co.uk.”
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Droga5 and Virgin Mobile have created a campaign asking users to decide which artists from the past are guilty of creating ‘wrong’ music. The first offender to confront his sins is Robert Van Winkle – aka Vanilla Ice – whose Ice Ice Baby is the highest selling rap song to date (over 40 million copies since its launch in 1991). He appears in a video apologising for the baggy pants, the dodgy hair and – most importantly – for the music. http://www.rightmusicwrongs.org
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