Screw-Ups: Zombie Treasure Hunt, Snckrz

A marketing stunt involving a “treasure hunt” for convincing-looking human remains across central London has gone awry, according to organisers, with a number of bloodied body parts (and chicken livers) going missing. The stunt was orchestrated by Monument PR to promote tomorrow’s Friday the 13th launch of console game ‘Resident Evil 5′, a zombie and gore-focused title. The stunt involved a treasure hunt in which around 50 members of the public had to retrieve various legs, arms, heads and torsos from a number of secret locations.
zombie

Mars forces Poke to shut down Snckrz site
Mars has forced the digital agency Poke to shut down an unauthorised website that encouraged users to create their own logo for the chocolate bar Snickers. Consumers could type whatever slogan they wanted on to the site, at http://www.snckrz.com, and the words would appear on the logo on the front of a Snickers bar.

brandjacked

poke-snckrz

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