British Car, American Camper, and Scandinavian Furniture Meet in Italy
Mini in partnership with Airsteam Inc. have created a one-off Mini Cooper
S Clubman coupled with a trailer designed by Copenhagen based furniture brand Republic of Fritz Hansen. The concept will debut at the Salone del Mobile
show in Milan next month. Drawing inspiration from the outdoor lifestyle of surfing, the Airstream interior will feature, amongst others, new interpretations of Arne Jacobsen
’s Egg and Swan Chair and a table set up with four unique Series Seven chairs. The Mini draws inspiration from wetsuits and is painted jet black with lime green accents simulating neoprene stitched together.
When people use your brand in unconventional ways, sometimes you end up with the Diet Coke and Mentos
experiments. Sometimes you get “How to Smoke Smarties.” In the latest example of a social-media world where any 10-year-old with a half-baked idea, your product and a cheap webcam can seek his or her 15 minutes of online fame, dozens of YouTubers — mostly junior-high-school kids, it seems — are posting videos of themselves and their friends crushing up the cellophane-wrapped, pressed-sugar candies, sucking the candy dust out and puffing it into the air in mock-smoking style.
launched a program in February 2009 to help consumers “simplify your finances” by paying off and closing their accounts. The carrot? A $300 cash card, redeemed when any outstanding balance is paid in full. The blogosphere is snarking at the campaign, pointing out that accepting the offer but not paying off the balance will still result in account closure — and no cash card. Not all cardholders “qualify.” AmEx has targeted specific customers that the company feels would benefit most from the offer. Those folks will receive the offer, including a special passcode, by snailmail.
Sir Martin Sorrell
said last night he believed the current recession would be L-shaped or prolonged, rather than “bath-shaped” as he famously described a previous downturn. The WPP
chief and one of the UK’s best-known business pundits was giving the annual lecture of the Stationers’ and Newspaper Makers’ Company
in the City on the topic “Recession. Bath, shower or whirlpool — which is it to be?”. Economists define L-shaped recessions as protracted periods of economic stagnation, such as that experienced by Japan in the 1990s.