Coca-Cola and Johnson & Johnson
have maintained the #1 and #2 spots on a list of top companies with the most “Brand Power” in the US, according to CoreBrand, which released its 2008 Corporate Branding Index (pdf) this week. These highly regarded brands also held the same slots in the 2007 rankings.
Companies that lower the prices of their products during the recession may risk damaging long-term brand perceptions because suspicious consumers assume something is wrong with the product or brand if it’s being discounted, according to a study from The Futures Company.
, the store that stocked and sold pretty much everything you’d never need, was hit by the recession and closed most people were a little distraught. Although the chain was famous for its variety of sweets and being frequented around holiday time for any and every type of toy, there was not enough business to keep them afloat. From this disaster and disappointment however, has come some good. In one town it has been reborn as “Wellworths”, a store conceived by a former manager.