Social Media: How to do it, Marketers Moving To It, Some Companies ill-equipped, Mobile Dominates

How To Do Social Media Right In 2009

Good presentation on Slideshare.
Today’s media companies are struggling to keep up with the quickly emerging and fast-growing expectations of digital savvy consumers and advertisers, and will need to fundamentally change the way they deliver information if they are to succeed, according to a global study from IBM.

Three-Quarters of the World’s Messages Sent by Mobile
Worldwide communication in the future will be done through mobile devices. According to TNS Global, 74% of the world’s digital messages were sent through a mobile device in January 2009, a 15% increase over the previous year.

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