We Live In Public, In Game Ads, Pixelhotel, OfficePOD

“We Live in Public”. It’s an apt tagline for our times, and the title of Ondi Timoner’s Sundance Grand Jury Prize winning documentary which premieres in New York on April 5th. The film captures the heyday of internet pioneer Josh Harris, who amongst other things founded the world’s first web TV network, Pseudo.com. “We Live in Public” documents a series of strange performance art experiments that explored, in extreme ways, what it meant to live in full scrutiny of the whole world, all the time. For more, watch the film’s trailer below.
Results show a 5x increase in unaided brand awareness over TV advertising where a game included a Zappos.com ad. Other key findings according to the release: over 80% correctly linked Zappos.com as the advertiser who “allowed them to play the game for free” (who knew gamers were such a grateful lot?), while 56% had a more favorable impression of Zappos.com because of their trade-off of watching an ad for free game play.
The Pixelhotel project is one of the city’s attempts, as 2009 European Capital of Culture, to lure tourists to Linz by using creative and sustainable approaches to architecture. The locations chosen for redesign are unorthodox, from a cabinetmaker’s workshop and a ship to an art gallery. Each unique unit has its own specific aesthetic to make it a one-of-a-kind hotel experience. Lacking regular hotel infrastructure, the units provide minimal amenities only, as a way of encouraging tourists to go out and explore Linz. Prices range from EUR 87 for a single room to EUR 147 for a double.

The OfficePOD focuses on employers who want to give their staff the option of working at home. The unit is a 2.1-by-2.1-metre structure that can be installed in less than a day and typically requires no planning consent. Designed to maximize efficiency in its use of space, the OfficePOD features innovative storage and desktop solutions using high-quality materials chosen for their visual, physical and environmental characteristics. Recycled and recyclable products have been used wherever possible and natural materials chosen over man-made.


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