WANT is an interactive (anti) retail experience created by the the University of Washington’s Environmental Design class. The exhibit is designed to make learning about saving money a pleasurable experience. Actual goods are replaced with lookalike objects that preach the benefits of thrift. It’s an interesting subversion, encoding a message at-odds with the inherent nature of the retail environment.
Clearly, most of us are consuming far more than we need or should. We live in a culture characterized by planned obsolescence and throwaway fashion. And some progressive brands like howies with their hand me down range are beginning to address the issue.