Branded Storytelling, TV$ Goes Online, Twitter T-Shirts, IKEA Leko, Brown Bag Luxury

During its upfront presentations, cable network AMC will advance a concept called “branded storytelling,” in which advertisers work with the network to create ads that are customized specifically for AMC’s shows and movies, according to this report. The network behind “Mad Men” and “Breaking Bad” also is expected to begin a themed movie night in May.
Reckitt-Benckiser, the U.K.’s fourth-largest advertiser, plans to shift an estimated $20 million in advertising away from TV, investing instead in online advertising. The company, whose brands include Lysol, Clearasil, French’s and Mucinex, spent less than $1 million in measured spending online in 2008, according to TNS Media Intelligence, AdAge reports. About 90% of its measured media budget has traditionally been spent on television.
Consumers can wear their status on their sleeves … er, chests, as two companies put Facebook and Twitter updates on T-shirts. Status King is a Facebook application that lets consumers order T-shirts with their favorite status updates (Mashable.com 2.6.09). There’s no Facebook branding on the shirt, since it isn’t sponsored by the social net, but the update does mirror the status update look and feel, complete with profile picture. Memorable tweets show up on T-shirts thanks to TWItoshirt (Mashable.com 2.12.09). The 140-character message, along with username, profile picture and time are printed front and center for everyone to read.

Ikea Leko is Car Sharing not Car Making

Fast Company reported today that the mysterious cloth draped car called the ‘Ikea Leko’ is actually a car sharing program in conjunction with Comuto, the French ride-sharing company behind Covoiturage.fr, for 26 IKEA locations in France. The service will be similar to the Ikea/zipcar program in the US pictured above.
Brown Bag Luxury
The Economist points to news that upmarket fashion site Net-A-Porter is now offering customers the option of receiving their deliveries in brown bags so as not to get to much attention for their shopping habits. “Even wealthy people who are not feeling the pinch may have become more cautious about spending ostentatiously. Net-a-Porter, an upmarket fashion website, now offers the option of having designer outfits delivered in a brown paper bag.”

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