Amusingly, David Jones then pointed out that Joseph’s company Crayon is only following 6 people on Twitter: “@jaffejuice uh…pot, this is the kettle calling. I’d like to talk about the six people @crayon‘s twitterfeed is following.” #Iwork4WPP”
A good old (140 character) slagging match ensued…
Post scriptum: my always on-point old mate Lezza just tweeted that Will Self is widely followed and follows no one (and this is to be admired!)
Apparently, “Recent high-profile media coverage suggests a large percentage of the US population participates in online social networking and microblogging, but over half of Americans (51%) do not use Twitter
or participate in either of the two largest social networking sites – MySpace and Facebook
– according to (pdf) a recent Harris Poll from Harris Interactive
(via MarketingCharts)”. I actually think 49% is a high number to be engaging in these activities (if you think what a short time these have been around). Moreover, 16% update their page at least once a day.
Glad to see MarketingCharts is focussing on the important stuff … Evidently nearly 80% of Americans in all demographic groups say they feel a sense of attachment to at least one of their old t-shirts, and that shirt is most likely to be one that was acquired on vacation, according to research from BlueCotton and conducted by Synovate. The nationwide study, which was undertaken to learn the fate of all the t-shirts created for sports leagues, fraternity parties, church camps, fundraising events and innumerable other groups and activities, found that 79% of survey respondents still have an old shirt, and that the average number of shirts per person is 2.5.
AdAge: Razorfish Names Bob Lord CEO
Razorfish has named Bob Lord its new CEO, with Clark Kokich moving to chairman. The Microsoft-owned digital shop elevated Lord (pictured) to global chief executive from president of Razorfish’s East region. He served in that role for four years and has held other posts at the agency, including leading its Latin America business.
Here’s the Hai Karate ad …
Actually it’s not all doom ‘n gloom out there (mainly though). Here’s what various pundits are saying …
Worldwide ad expenditures in 2009 will be down almost 6%, a decline that will be driven largely by an estimated 9% drop in U.S.
ad spending, according to JPMorgan analyst Alexia Quadrani. The U.S. ad market is anticipated to suffer a 20% loss in local sales and a 6% decline in national ads, Quadrani is reporting.
Who cares if global ad spending is down? Almost everyone should, because ad spending is a barometer of economic confidence. And while many political leaders in the US and worldwide point to “signs of recovery,” three major buyers of advertising around the world are giving the situation thumbs down. Last month, GroupM, a division of WPP
, predicted a 4.4% decline in global ad spending for 2009.
Advertising pages for consumer magazines totaled 37,196.43 in the first quarter of 2009, a decline of nearly 26% over the same period last year that was caused primarily by the faltering economy, according to the Publishers Information Bureau (PIB), writes MediaBuyerPlanner. PIB also reported that total magazine rate-card-reported advertising revenue for the first quarter of 2009 closed at $4,183,426,592, posting a 20.2% decline against the same period in 2008.
TV Advertising Scatter Market Moving Again
Ad dollars are creeping back into the TV market, ad buyers say, though they remain uncertain whether the money will replace portions of upfront buys marketers have canceled in recent months. Purchases of so-called scatter, or ad time bought close to a show’s air date, have begun to flow in April, media buyers said. The news should come as a relief to TV networks. In March, the market appeared to be frozen, as advertisers pulled back between 12% and 14% of their “holds,” the second-quarter ad time they earmarked last May during the annual upfront ad-sales session.
Green-Marketing Revolution Defies Recession
Green marketing is turning out to be surprisingly recession-proof, despite gleeful talk from naysayers of “eco-fatigue”. Datamonitor shows 458 launches so far in 2009 of package-goods products that claim to be sustainable, environmentally friendly or “eco-friendly.” If that pace holds all year, it will triple the number of green launches last year, which in turn was more than double the number in 2007. Seventh Generation CEO Jeffrey Hollender
said his company’s sales were up 50% last year and 20% in March year over year despite Clorox
, Church & Dwight and now SC Johnson
entering the space. “The good news is that in general these products are faring better than most categories,” he said. “A lot of people would be desperate to have 5% growth.”