Zippo “Virtual Zippo Lighter” iPhone App Sparks Three Million Downloads
Zippo and Moderati today announced that their free iPhone app, the Virtual Zippo Lighter, has been downloaded over three million times since its release last October, making it one of the most popular and prevalent branded applications in the App Store’s history. The application is averaging about 100,000 new downloads per week. The Virtual Zippo Lighter, which brings the look and feel of Zippo’s iconic lighter to the iPhone, quickly rose to the Top Three in the App Store’s Top Free Apps list after it was initially released, and has maintained a steady position in the Top 40 over the last five months. Most apps have a shelf life of thirty days in the Top 40, making the Virtual Zippo Lighter’s “triple platinum” longevity even more impressive.