Twitter: Top Social Brand, New Agency

If sheer volume of conversation is any indication, Twitter is the hottest brand in the market. Twitter dominates a tech-heavy list of brands in our March 2009 Social Radar Top 50. The Social Radar Top 50 measures the most social brands by the number of unique topics of conversation. These brands are top of mind for consumers and bloggers today — Social Radar determined rankings according to the number of individual websites with at least one post about each brand to accurately capture the brand’s reach across the web.
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Carri Bugbee, the PR woman behind some of the much talked about twitter marketing of ‘Mad Men’, is to build a Twitter-based ad agency for media and entertainment companies. Bugbee, owner of Big Deal PR, was the face behind the Twitter account of ‘Mad Men’ character Peggy Olson, which helped create additional buzz for the critically acclaimed AMC series. Bugbee won a Shorty Award (in reference to the 140 character maximum used by Twitter), which rewards the “best content producers on Twitter”, last month for her tweets as Peggy Olson, who rose from being Don Draper‘s assistant to a copywriter in the Madison Avenue 1960-set drama.
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