Colbert v NASA Redux, Quaker Goes Social

When Stephen Colbert discovered that NASA was using an online poll to allow people to vote for names of rooms in the International Space Station, he ordered his Colbert Nation followers to go out and vote for him. When the voting was completed the room still known as Node 3, was voted to be named Colbert, which beat out the number 2 name of Serenity by more than 40,000 votes. Colbert got a total of 230,539 votes. This caused NASA to do a massive interstellar backpedal… Now it appears NASA is going to be on The Colbert Report Tuesday to announce the name for the new room. Interesting to see NANA using the conversation instead of ignoring it…
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Quaker Goes Social to Market Oats
Quaker’s Annie Young-Scrivner opines “we have traditionally gone out with print and TV. For this campaign, we want to reach consumers through PR, in-store marketing and signage, social media and online marketing, as well as TV and print ads. This is a more holistic approach.

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