Vuitton and Murakami QR Codes

I have seen a lot of coverage of the new Louis Vuitton x Takashi Murakami: Designer QR Codes. Sartorially-challenged savant Piers Fawkes opines: “QR Codes are the bar codes of the future, linking online and physical graphics to websites and multi-media. For the most part, the codes have still maintained an abstract look akin to their predecessors. A recently released designer QR symbol, produced by Tokyo based creative agency SET is looking to change all that with a stylized remake of the standard code. Mixing design with technological innovation, SET teamed up Takashi Murakami with Louis Vuitton to create a distinctive code featuring one of the artist’s characters and the classic LV pattern. The agency hopes this will add much needed style and character to the bland world of machine readable codes.”

louis vuitton qr code

Josh Spear adds: “How many of you know what to do with the image to the left? Hopefully most of you. Aside from identifying it as Murakami work, it’s a QR code for your mobile phone. QR (quick response) codes are like the Japanese version of bar codes, because they started in Japan. The code is scanned into your mobile phone via the camera and outputs a link. Think of it as a way to add hyperlinks in the real world. Normally, these QR codes look like deformed boxy versions of bar codes. But as soon as Murakami touches one we are all gaga. It’s amazing what a little Louis Vuitton pattern and color can do to a QR.”

My humble opinion? I am fascinated and excited by the opportunties offered by QR codes … as a connections strategist I am always thinking of ways to engineer links between the digital and offlien world and help people get to the next phase of their consumer journey…

Reblog this post [with Zemanta]
Advertisements

2 thoughts on “Vuitton and Murakami QR Codes

  1. I just saw this on another site and just wanna add that it works. Even if you create your very own QR Code with picture embeded like the ones you can create with http://www.beqrious.com, it works just the same….just a lot prettier!! 🙂

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s