Enfatico folds. I am disappointed.

I was sad to see that Enfatico is to be folded into Y&R. I still believe the Enfatico model can work. Although the WPP custom-built agency for Dell didn’t reach critical mass before the recession struck, it doesn’t necessarily mean a marketing structure built for a single client can’t work. It was also a brave shot at thinking about the totality of a client’s brand communications rather than one silo.

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