I have been an admirer of Axe/ Lynx marketing over the past few years. In my mind they genuinely succeeded in becoming part of the cultural landscape amongst young men (even if the first TV ads reminded me of the Hai Karate ones from the 1970s!) Here’s an Archive of some of the work from around the world.
Here’s the Hai Karate ad …
On a related note … I learn that Lynx agency FP7 has punished their Doha office over the Lynx scam scandal. Several creative staff are parting company with FP7 Doha and the office is handing back all of its Dubai Lynx awards, it was announced today in the wake of the scam ads scandal. Parent group Fortune Promoseven has issued a statement following the conclusion of its internal investigation into the affair. The action has been welcomed by the organisers of last month’s Dubai Lynx, who are overhauling their entry regulations in light of the recent issues.