How Facebook Will Upend Advertising
Advertising is getting a much-needed push toward the future via social networking, analyst Jonathan Yarmis writes. Word-of-mouth advertising is being taken to a new level. He notes, “Credibility now has a channel for mass distribution. It’s called the Web and it particularly thrives in social networks.
Month: May 2009
Social Media: Married on MySpace, Online Video

How People Share Online Video
“A few short years ago, the term “online video” was wishful thinking. Clips could only be slowly downloaded. They had to be viewed in tiny windows on the computer screen. Sound and graphics were primitive. Video was hardly a killer app. But then, in a rush came—sometime between 2005 and 2006—YouTube in the US, Dailymotion in Europe and Tudou in China.”
Women Prefer Apple, Young People Prefer Microsoft?

Photo Credit
Everton 2 – Liverpool 1
Everton 2 – Liverpool 1. Not a score you see too often! Nice idea from Everton football club. They’ve come up with a great piece of marketing for their new club shop at the new £920 million ‘Liverpool One’ shopping centre. It’s name is ‘Everton Two’, making their address: Everton Two, Liverpool One. Very nifty. And this appears on all carrier bags too.
Branded Utility/ Packaging: Knorr Chequers
Communicadores points us to a nice piece of packaging/ branded utility from Knorr in Russia …I have suggested ideas similar to this to clients on a number of occasions (I confess chequers or draughts never occurred to me) and never got it approved. Good for them!
I wonder if there is a cultural reference or insight – or is this just a cool idea?
Crispin, Twitdoc, Chinese Ugly Betty, 3D
Crispin Intern Auction Gets $17,65
From Alex Bogusky (bogusky) on Twitter: “Intern Auction ended. Winning bid was $17,655. Congrats to the winner and the interns. Stand by for more info on the winning client.”
Little Chef, Corporate Websites, TwitTv, iPhones v Advertising, Sorry, Tide Thursday
Roadside restaurant chain Little Chef is reportedly planning to roll out Michelin-starred chef Heston Blumenthal‘s trial menu across all of its UK outlets. Little Chef has been trialling a menu at its Popham outlet that contains dishes such as braised ox cheeks and coq au vin, created by Blumenthal, owner of The Fat Duck restaurant. Blumenthal’s attempt to turn the Little Chef around was featured in a Channel 4 documentary that aired earlier this year. The menu has proved popular and plans have been made to introduce the dishes at all 175 Little Chef restaurants. Little Chef was saved from bankruptcy in 2007 after private equity firm RCapital stepped in to save the chain. The chain was founded in 1958 as an 11-seater snack bar in Reading, and has had a series of owners since that time including Granada, private-equity firm Permira and Travelodge.

Starbucks Quatily

Facebook v Holocaust Denial
Facebook Removes Two Holocaust Denial Groups
“Facing increasing bad publicity and pressure from members and Web denizens, Facebook yesterday confirmed the removal of two Holocaust denial groups from the social networking service. The groups — “Based on the facts…there was no Holocaust” and “Holocaust is a Holohoax” — were aimed at those who for some reason seem to think the Holocaust never happened.”
I am personally non-plussed by these denials … especially having spoken to one of Belsen’s liberators (my grandfather).
Related articles
- Facebook Under Fire for Allowing Holocaust Deniers (abcnews.go.com)
- Facebook denies denying Holocaust deniers (theregister.co.uk)