E-Readers, DD Bras, Commercials, Top 100 Social Brands

E-Readers Could Salvage Traditional Media,
Some Say big-screen e-readers may be the hope of the newspaper industry. Like Amazon’s Kindle but with a larger screen – about the size of a standard sheet of paper – these devices are currently being created with the goal of displaying newspapers and magazines. A number of big-screen e-readers are due to become available in the next year or so, including one from News Corp. and another from Hearst. This week Amazon introduced a larger version of the Kindle meant for reading larger-format content like newspapers.


Marks & Spencer caves in over £2 DD bra charge
The Sun, the Daily Mail and online campaigners are claiming victory after Marks & Spencer scrapped its £2 surcharge on larger bras and apologised with a print ad admitting “We boobed”. M&S has decided to abandon the charge it had introduced for bras sized DD and above, which it argued was due to the extra handiwork needed to make them.

An average hour of monitored prime time US network TV programming in Q408 contained seven minutes, 59 seconds (7:59) of in-show brand appearances and 13:52 of network commercial messages, for a combined total of 21:51 of marketing content, according to TNS Media Intelligence. These commercial messages account for 36% of an average prime-time hour.

Top 100 Social Brands: iPhone Ranks #1
The iPhone reigns as the #1 most social brand, outscoring its innovator and parent, Apple, which ranks at #3, according to social media marketer Vitrue, which has compiled its first-ever ranking of the top 100 social brands of 2008. Overall, Apple dominates the Vitrue 100 list by also securing its iPod at #7 and the Mac legacy brand at #16. The list comprises a mix of blue-chip brands that Vitrue deems to be successfully establishing their social presence and commanding attention and engagement online. The algorithmically created list includes top brands from various industries and product categories.

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