Brands and Entertainment: KFC and Oprah, J&J and Private

KFC reportedly was caught unprepared for the onslaught of customers trying to redeem coupons for free servings of its lower-calorie grilled chicken items after the offer got a plug from talk show host Oprah Winfrey. The Yum! Brands unit Web site couldn’t handle the number of requests for coupons, and patrons were not able to redeem them at some locations, some bloggers reported.
kfc oprah
Alloy Media and Marketing, known for transforming its books for young readers into movies and TV shows, is set to launch a new online video series based around its “Private” novels, which follow the adventures of a girl detective at an elite New England boarding school. Alloy has created a participatory online reality show that will serve as an audition for the scripted “Private” series. Four Johnson & Johnson brands will have a part in both shows, via brand integrations.
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