Social Media: Top Social Brands, IPG Magna Tweets, Vitaminwater v MySpace, Prince Charles, CCOs

Top 100 Social Brands: iPhone Ranks #1
The iPhone reigns as the #1 most social brand, outscoring its innovator and parent, Apple, which ranks at #3, according to social media marketer Vitrue, which has compiled its first-ever ranking of the top 100 social brands of 2008. Overall, Apple dominates the Vitrue 100 list by also securing its iPod at #7 and the Mac legacy brand at #16.

iphone cake

Interpublic’s Magna Director of Global Forecasting Brian Wieser plans to issue his Monday report on social media and its advertising outlook on Twitter. The daylong feed, which is the latest in his series of forecasts on emerging media, will feature conversations with various pundits and a visit to the Interactive Advertising Bureau‘s “Marketplace: Social Media Conference” in New York.
MySpace Music hasn’t yet saved the digital-music business, and it’s a long way from adding to parent News Corp.’s bottom line, but the service is getting a big lift from Vitaminwater this summer. The Coca-Cola

Prince Charles is using MySpace to raise awareness of his Prince of Wales Rainforest Project, urging the social network’s community to electronically sign a petition to fight climate change by addressing rainforest destruction. The majority of the people interviewed for the Brand Republic video thought that it was a good move by the Prince because it was an effective way of raising awareness of a good cause.
brand is making MySpace Music the centerpiece of a summer campaign for a new flavor, Sync.

In what indicates the growing importance of strategic communications within many large, global organizations, the majority (58%) of chief communications officers (CCOs) now report directly to CEOs, up from only 48% a year ago, according to a recent survey of top comms professionals.

As Storefronts Become Vacant, Ads Arrive
Almost every category of advertising is declining precipitously in this economy, but there is one that is thriving. Landlords salvage revenue from closed stores by renting space for ads like Intel’s in New York. Some storefront messages are sponsored by organizations, like this one by Conservation International, in Berkeley, Calif. Taking advantage of all the abandoned retail spaces in urban areas, marketers are leasing them at cut-rate prices and filling them with their ads.

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