Branded Content: Catherine Zeta-Jones, All Too Much?

Catherine Zeta-Jones stars in mini film for Lux shampoo
Unilever has rolled out a seven-minute Hollywood-style mini film starring Welsh actress Catherine Zeta-Jones to market its Lux shampoo in China and Japan. The film, called ‘Alchemist’, features a motorcycle chase at a high security laboratory where a youth-enhancing beauty product is being produced. The product turns out to be Unilver’s Lux Super Rich Shine shampoo and its benefits are demonstrated by Zeta-Jones’s shimmering hair when she attends a red carpet ball. I never knew, but it seems Lux has a history of associating with starlets…

Lux-ad-USA-SITE

Is It Time to Put an End to Brand Integration?
I don’t think it is … unless its done badly…

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