Branded Utility/ Packaging: Knorr Chequers

Communicadores points us to a nice piece of packaging/ branded utility from Knorr in Russia …I have suggested ideas similar to this to clients on a number of occasions (I confess chequers or draughts never occurred to me) and never got it approved. Good for them!

knorr chequers

I wonder if there is a cultural reference or insight – or is this just a cool idea?

knorr draughts

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s