Sprint has an interesting new screensaver and it’s powered by social media pulling in Facebook
data as well as other real time elements, such as local traffic and bus schedules, the weather and Google
Ad Age’s MediaWorks offers a batch of media and marketing people you should follow on Twitter — along with recent, decent tweets to give you an idea what they’re up to.
Lindstrom suggests that too much messaging on a product’s packaging can actually prevent a sale. Logos and words can engage the rational mind, causing people to actually think harder about making a purchase. It’s a counter-intuitive notion, but then think about the effectiveness of the quiet logos on a bottle of POM Wonderful
pomegranate juice, or a Method product, or the entire Apple
product line up.
Participating in a Wave is a little like an email chain, and a little like instant messaging; you can embed documents, Google Web Elements, photos and other multimedia, and the whole bailywick is presented as one stream of conversation. People can jump in or jump out at any time, and they can track back in conversations to see where things got started.
The blog has received a mixed response from critics and viewers, and has been likened to a form of customer publishing, blurring the line between editorial and advertising.
brand ambassador David Beckham has landed himself in hot water after pictures appeared showing the AC Milan player using an iPhone. The photographs showing Beckham looking around furtively while using the phone follow last month’s ad campaign for Motorola’s £1,400 Aura handset.
In anticipation of the worldwide release of the motion picture Terminator Salvation, Twitter users will have the chance to join the human resistance against the machines in Sony Pictures Releasing International’s first-ever game created for the social networking platform,
Over the next few weeks, you will see posts showing up on io9 that look like crossposts from a Gawker Media
blog called Blood Copy. These are not real posts. They are sponsored ads that are part of an alternate reality game (ARG) created by the True Blood marketing team. Gawker reputedly earned a cool half-mill for the deal.
“Nielsen research shows that nearly 34% of Gawker readers have their own blogs, a key influencer statistic. Gawker readers, it turns out, have their own audience.” The full Nielsen report on Gawker readers reveals the’re also they’re young, computer-savvy, RSS-reading atheists with good cholesterol…
How Facebook Will Upend Advertising
Advertising is getting a much-needed push toward the future via social networking, analyst Jonathan Yarmis writes. Word-of-mouth advertising is being taken to a new level. He notes, “Credibility now has a channel for mass distribution. It’s called the Web and it particularly thrives in social networks.