I am a BIG fan of QCM (even if I preferred the name Gyro). The company has published a series of books. It’s produced films. It has a brand of rum and T-Shirts, Sailor Jerry. And now the agency has taken a major stake in New England’s Narragansett Brewery. The agency is making beer now!
The Obama Deli and Grocery will open for business shortly in Brooklyn
, NY. From a branding perspective this is getting a lot of pedestrian attention. But maybe not the best. While shooting this photo, a gentleman passing by on the sidewalk said some in the neighborhood are already talking about a protest. The Obama brand was extended in a lot of clever ways (Shepard Fairey’s poster for instance) but there may actually be a limit.
Over the weekend, Anglophiles everywhere took notice when Topshop rolled out their new bicycle club concept, parking a small fleet of blue beach cruisers (decked out with baskets and cupcake stickers) outside their flagship store and making them available for free daily rental to the public. In exchange for leaving a credit card and signing a liability waiver, would-be cyclists were granted access to a curated experience that included a bike, customized helmet, U-lock and map of Topshop-endorsed destinations throughout Manhattan
, Brooklyn and Queens.
The latest issue of Monocle
has at least 10 examples of sponsored content where the magazine editorial and publishing teams have worked with government boards, a property developer and
I passed one of Nescafe‘s new billboards the other day in Chicago … and caddy-corner from a Starbucks as it goes. Errrm … genius! I omitted to take an iPhone snap, but here’s an image from the web.
I haven’t tried Starbucks instant, but I think anyone who has tries Nescafe (the Mexican Diplomat flavor variety aside) will find it wanting. This also reminded me of one of McDonald’s earlier anti-Starbucks efforts…
I guess at least this one says what we’re all thinking! McDonalds has itself been the subject of negative advertising (or is it culture jamming?) with this example from the Energy Kitchen in New York (thanks PSFK)
In this hardscrabble economy, comparison advertising is on the rise without doubt. The other week, Sara Lee sued Oscar Mayer over a hotdog ad that implied a certain type of Oscar Mayer frank beat the entire Ball Park Frank product line in a national taste test. Nojoke. If you are considering embarking upon a comparison campaign, it’s worth reading this article from Advertising Age that includes 5 tips for how to avoid getting sued or alienating consumers when engaging in comparative advertising. It’s called “The Gloves Are Off: More Marketers Opt for Attack Ads,” by Emily Bryson York. You can read it by clicking here.
Tokyo’s Louis Vuitton
Flagship store in Omotesando has undergone a complete makeover in the style of famed pop designer Takashi Murakami
in the latest from their 6-year relationship. The influence has seeped into every aspect of Vuitton, from the product design, to shop interior, to the mobile / web digital presence. Scattered throughout the shop are large-scale and miniature versions of Murakami’s plush figures and artwork. They range from large centerpieces to tiny figures playing among the items for sale in the store.
The gay and lesbian community may be hard to measure in size, counting for some 4% to 10% of the U.S. population, based on census data that counts only same-sex couples who live together. But measuring their media consumption just got easier for Group M’s Mindshare, which released its first study on the gay and lesbian market, “Reaching Out,” to clients this week.
and Microsoft have formed a strategic alliance in order to provide digital advertisers with better value for money and greater impact across three areas — content, performance and audience. The advertising group and technology giant have formed three dedicated teams. The content team will be responsible for the creation, production and distribution of digital programming capabilities, tools and services.
have been slammed by Which? over the amount of shopping bags the stores use to deliver online groceries. Consumer champion Which? ordered 29 set items from Asda, Tesco, Ocado
, Waitrosedeliver and Sainsbury’s. It found both Tesco and Sainsbury’s used 14 bags to deliver the products.
GroupM forecasts modest global ad recovery next year
WPP’s GroupM has forecast a modest global advertising recovery, beginning in 2010 and led by the emerging BRIC economies of Brazil, Russia, India and China. In its This Year Next Year report, published today, the umbrella group for agency networks MediaCom, Mindshare, Mediaedge:cia and Maxus makes its first attempt to forecast world advertising growth in 2010, based on data from 70 countries.
Mos Def launches New Album on a T-shirt
Mos Def is releasing his latest album, The Ecstatic, as a T-shirt. How does that work? The T-shirt has The Ecstatic Killer of Sheep
-interpolating cover art printed on the front, song titles on the back, and a download code for the album on the hang tag.
Will King is attempting to use his brand’s appeal to convince 5,000 consumers to each lend the company £1,000 to boost its marketing budget. The shaving brand is pushing the offer through in-house created ads, which feature founder Will King, in the press and on the home page of its website. The press ads will break in national Sunday newspapers and there will be online activity, but no TV or radio.
Blackberry Battles iPhone Loyalty ‘Stampede’
Four out of 10 Blackberry and other smartphone users say they would switch to Apple’s iPhone as their next smartphone purchase, while only 14% of non-Blackberry smartphone users would switch to a Blackberry, according to a study from Crowd Science.
The New Rules of Brand Competition
Functional: go from “product feature” to “solution-based” thinking
Social: make your brand a celebrity that is fanned, friended, and followed. Or, create a thematic environment around a value shared by your brand and its customers (e.g. Dove and “the real meaning of beauty”)
Self-expressive: the brand must stand for something so clearly understood, it is cultural currency
Content: become the logical and top of mind source for content centered on what your brand is about.
Marketers finally “get” experiential stunts
Trevelers at Liverpool Street Station in London were surprised one morning last January when several hundred commuters, rather than scurrying onto their trains, started dancing. A day and a half later, the routine, captured by hidden cameras, showed up during a break in the reality television show “Celebrity Big Brother.” The seemingly spontaneous performance turned out to have been an advertising stunt for T-Mobile, a wireless telephone network that used it for a campaign built around the slogan “Life’s for Sharing.”