Social Media Silos, Facebook Failures

“You know that social-media department you just built? Go and dismantle it right now, because this stuff is too important to be left to the experts. Every time an apparently foreign object is identified in adland, it seems the inhabitants split, roughly speaking, into two parties — those who fear the foreign body and those who are excited by it. The excited annex the object and create their own nation around it. The fearful homelanders breathe a sigh of relief and go back to doing whatever it was they were doing — albeit with just a few nagging fears about the ambitions of the fledgling country being built next door.”

social media silo

College Facebook Users Have Lower GPAs
College students who use Facebook spend less time studying and have lower grade-point averages (GPAs) than students who have not signed up for the popular social networking site, according to a study by researchers at Ohio State University. While the study of 219 OSU graduate and undergraduate students did not uncover a direct cause-and-effect link between Facebook use and lower grades, it did uncover a relationship that merits further exploration, MarketingCharts reports.

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