Fiat T-Racer, Horn’s 2 for 1, Product Placement

Fiat Punto created a virtual online racing game in which the online player competes against a real racing driver on an actual circuit. Using GPS tracking, on-board cameras and CGI modelling Fiat has managed to integrate the real car into the virtual racing game so that you can test your driving skills against the professional driver.
The Horn Corp’s Ariel Horn sent out word that anyone in the advertising business who needed a job could use his office to look for work. They could bring their laptops, sit at one of his empty desks and spend the whole day sending out resumes. On any given day, there’s a small, shifting crowd here, like a pickup basketball game. It’s a community of job-seekers.

Does Product Placement Work?
According to Myers Publishing, branded entertainment, including product placement, is one of the fastest-growing advertising media. In 2009, $9 billion will be spent in the space, growing 4% from the previous year and accounting for 4.5% of the total media share.

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