As if average 28-month tenures weren’t enough of a disincentive for marketers to seek the chief marketing officer hot-seat, a recent assessment of SEC filings of Fortune 1,000 companies suggests that the post remains low on the priority list at many organizations, and CMOs’ authority remains limited.
While the recession has two-thirds of consumers making shopping lists before they go to the store, Miller Zell found shoppers are making brand decisions 60 percent of the time after entering the store. More shoppers (70 percent) say they are engaged by end-of-aisle signage than by merchandising displays (62 percent), department signage (58 percent), shelf strips (55 percent) or shelf blades (50 percent).
“In the next three to five years the core of our offering will be advertising, but advertising in forms that are rebalanced toward digital, experiential and shopper marketing,” he concluded. “I don’t want clients to come to me six months before they launch something; I want them to come to me three years before they need something.
Anonymous, an amorphous band of hackers best known for rallying against the Church of Scientology, has jumped into Iranian election dispute. Working with The Pirate Bay–a massively trafficked site which helps point would-be music downloaders to what they’re looking for–Anonymous Iran has created a new site, offering how-tos on surfing online while remaining untrackable, skirting Iranian firewalls, finding other Twitter-based activists and (of course, given that this is Anonymous) attacking government Web sites.