Mos Def, King of Shaves, Blackberry Switchers

Will King is attempting to use his brand’s appeal to convince 5,000 consumers to each lend the company £1,000 to boost its marketing budget. The shaving brand is pushing the offer through in-house created ads, which feature founder Will King, in the press and on the home page of its website. The press ads will break in national Sunday newspapers and there will be online activity, but no TV or radio.
Blackberry Battles iPhone Loyalty ‘Stampede’
Four out of 10 Blackberry and other smartphone users say they would switch to Apple’s iPhone as their next smartphone purchase, while only 14% of non-Blackberry smartphone users would switch to a Blackberry, according to a study from Crowd Science.
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