Alcohol: American Craft Brewers Disappointed By Beer Summit. Blue Moon Gets Boost.

Magic Hat disappointed by “beer summit”
Some American craft brewers seemed to have missed the point somewhat and are angry over the choice of beers sampled in the “beer summit” hosted by President Obama in the White House Rose Garden in Washington DC last week.

beersummit

Obama: Bud Light (American, 4.2% alcohol)
Biden: Bucklers (Netherlands, 0.5% alcohol)
Gates: Sam Adams Light (American, 4.0% alcohol)
Crowley: Blue Moon (Canadian, 3.2% alcohol).
I imagine it was a great booster for Blue Moon in particular ( the only beer this blogger had never heard of). Here is the spike in blog mentions:
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The police officer at the center of a national dispute over race and law enforcement says a much-anticipated meeting at the White House was productive and all parties are looking forward. Cambridge, Mass., police Sgt. James Crowley spoke after meeting with President Barack Obama and Harvard professor Henry Louis Gates Jr., along with Vice President Joe Biden. Crowley described himself and Gates as “two gentlemen who agreed to disagree” about the confrontation that led to Gates’ arrest. He said that the conversation centered on moving forward, not reliving the events of the past two weeks, and that they plan more meetings.
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Branded Entertainment: Donaton’s Ensemble

Interpublic Group of Cos.’ Mediabrands named former Entertainment Weekly Publisher Scott Donaton to lead a new branded-entertainment unit dubbed Ensemble. As president-CEO of Ensemble, he’ll have a shared reporting structure to stakeholders in the unit, which includes Universal McCann, Initiative and strategic-advisory firm Media Link. In his new role, Mr. Donaton will give clients of Initiative and Universal McCann a first look at projects and direct access to strategic branded-entertainment opportunities. Universal McCann works with marketers such as Microsoft and Nationwide, while Initiative’s clients include Home Depot, MillerCoors and Bayer.
scott_donaton_suit
I hope Scott can move past mere product placement. Garden variety brand integrations are getting more screen time as TV producers and networks look to make up revenue lost in the ad downturn, with products increasingly garnering mentions in scripts. Dr Pepper was mentioned prominently by characters in a recent episode of “90210” on CW, while references to Coca-Cola Co. product vitaminwater made their way into a recent episode of the CW’s “Gossip Girl.” (The Boston Globe)
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Alcohol: Southern Comfort Goes Digital, Sherry Goes Social

Brown-Forman‘s Southern Comfort brand — weary of jostling for notice with other spirits brands during the narrow nightly window when they are permitted to advertise on cable — is taking its entire media buy digital, allowing it access to programs online it couldn’t touch on TV.

southerncomfort

Ad Agency Creature Marketing Sherry to Younger Consumers
Seattle boutique shop Creature has developed a humorous Web site that’s meant to shed some light on the drink’s history, types and usage. The site, built for the Sherry Council of America, takes on the fusty image of the Spanish fortified wine.

secret sherry society

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Music Downloaders Embrace Ad-Supported, MySpace Music Proves It

Though nearly one-third of digital music downloaders and streamers in the US currently acquire songs illegally using peer-to-peer networks, new ad-supported models for music delivery are gaining momentum as an alternative and have helped to cut down on illegitimate file sharing, according to a study by Ipsos.
ad supported music downloads

MySpace Music Traffic Grows 1,017%
Despite declines in overall visitors to MySpace as a social networking destination, unique visitors to MySpace’s music subdomain have grown 190% since its launch in September 2008 and year-over-year traffic to the URL has increased 1017%, according to (pdf) data from The Nielsen Company. Since the destination’s inception last fall, the number of visitors to the ad-supported MySpace Music has grown from from 4.2 million uniques to 12.1 million in June 2009.

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Twitter: Twelpforce, Acceptable Use

Says Barry Judge: “Last Sunday we launched “Twelpforce,” a new service that enlists the passion and knowledge of Best Buy’s vast employee base to bring assistance directly to customer computer screens via the micro blogging site, Twitter. Staffed by Best Buy employees from across all operations, including BlueShirts and Geek Squad, Twelpforce™ will answer product questions, troubleshoot technology challenges and solve customer service issues, all from the comfort of the users’ keyboard or mobile phone. Twelpforce has gotten a fair amount of awareness as evidenced by blog posts by both TechCrunch and Twitter themselves. Twelpforce is obviously an experiment. A very public one. And with this publicity comes a certain amount of risk. In my view, it is a risk well worth taking for many reasons.”
twelpforce
The UK government has unveiled its inaugural Twitter strategy document to encourage departments to get tweeting, but at a hefty 5,382 words it is the equivalent of more than 250 tweets. Created by the Department for Business, Innovation and Skills, it urges all government departments to get tweeting, while avoiding posting “pointless content”.
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Carbon War Room

One Planet Seven Theatres … Carbon War Room
The Carbon War Room is a global philanthropic initiative, founded to harness the resource and skills of the Planet’s entrepreneurs and institutions to urgently deliver solutions that enable humanity to prosper beyond the carbon economy. Our Founders include some of the world’s leading entrepreneurs and institutions who are passionate about solving this problem.

carbon

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New Microsoft Stores Look Exactly How You Would Expect…

A highly detailed proposal for Microsoft‘s stores leaked online late Friday afternoon, and if it’s real, Redmond’s first foray into retail appears to be following the usual Microsoft formula … copy what Apple is doing and make it uncool. Oh and put a Surface table in.  Microsoft’s take on retail is exactly what you’d expect. The PowerPoint presentation (naturally) takes us on a journey of “Emily” through the Microsoft retail experience. Highlights include: an “Answer Bar,” a massive video wall around the whole store, community areas, and of course, plenty of computers to play with “Microsoft’s innovative technology.” Errr … OK …
microsoft store
microsoft store 2
microsoft store 3
Photos from Gizmodo.
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