Magic Hat disappointed by “beer summit”
Some American craft brewers seemed to have missed the point somewhat and are angry over the choice of beers sampled in the “beer summit” hosted by President Obama in the White House Rose Garden in Washington DC last week.
Obama: Bud Light
(American, 4.2% alcohol)
Biden: Bucklers (Netherlands
, 0.5% alcohol)
Gates: Sam Adams Light (American, 4.0% alcohol)
Crowley: Blue Moon
(Canadian, 3.2% alcohol).
I imagine it was a great booster for Blue Moon
in particular ( the only beer this blogger had never heard of). Here is the spike in blog mentions:
The police officer at the center of a national dispute over race and law enforcement says a much-anticipated meeting at the White House was productive and all parties are looking forward. Cambridge, Mass., police Sgt. James Crowley spoke after meeting with President Barack Obama and Harvard professor Henry Louis Gates Jr., along with Vice President Joe Biden. Crowley described himself and Gates as “two gentlemen who agreed to disagree” about the confrontation that led to Gates’ arrest. He said that the conversation centered on moving forward, not reliving the events of the past two weeks, and that they plan more meetings.
‘s Southern Comfort
brand — weary of jostling for notice with other spirits brands during the narrow nightly window when they are permitted to advertise on cable — is taking its entire media buy digital, allowing it access to programs online it couldn’t touch on TV.
Ad Agency Creature Marketing Sherry to Younger Consumers
Seattle boutique shop Creature has developed a humorous Web site that’s meant to shed some light on the drink’s history, types and usage. The site, built for the Sherry Council of America, takes on the fusty image of the Spanish fortified wine.
Though nearly one-third of digital music downloaders and streamers in the US currently acquire songs illegally using peer-to-peer networks, new ad-supported models for music delivery are gaining momentum as an alternative and have helped to cut down on illegitimate file sharing, according to a study by Ipsos
MySpace Music Traffic Grows 1,017%
Despite declines in overall visitors to MySpace as a social networking destination, unique visitors to MySpace’s music subdomain have grown 190% since its launch in September 2008 and year-over-year traffic to the URL has increased 1017%, according to (pdf) data from The Nielsen Company. Since the destination’s inception last fall, the number of visitors to the ad-supported MySpace Music has grown from from 4.2 million uniques to 12.1 million in June 2009.
One Planet Seven Theatres … Carbon War Room
The Carbon War Room is a global philanthropic initiative, founded to harness the resource and skills of the Planet’s entrepreneurs and institutions to urgently deliver solutions that enable humanity to prosper beyond the carbon economy. Our Founders include some of the world’s leading entrepreneurs and institutions who are passionate about solving this problem.
Is AR the Next Big Thing?
Augmented reality, heretofore seen only in science-fiction films or computer labs, might soon become the latest Web 2.0 tool for marketers. AR, which uses webcam technology to blend footage from the real and virtual worlds, is being tested by Zugara to allow users to “try on” clothes without being in a store.
As gaming systems become increasingly integrated with the physicality of the gamer, developers are seizing upon the intricacies of our actual environments for new ways of having fun on-screen. Aspyr’s Treasure World for Nintendo
’s DS and DSi
handhelds is one such attempt to bridge the gap between the real and the pixelated, launching players on a virtual treasure hunt that requires exploring one’s surroundings for actual wireless networks. Real-life WiFi spots are converted into in-game “treasure,” which can be traded in for items.
Most People Don’t Like Internet Ads
While internet advertisers ramp up their web advertising efforts, the majority of US consumers say they are frustrated by common types of internet ads, according to (pdf) a recent study by Harris Interactive. Pop-ups, ads that are “moused over,” difficult-to-close ads, and musical ads are some of the worst offenders. Ads that spread across the page and cover the content beneath them are the most vexing for consumers, with 80% of respondents in the study deeming these types to be very frustrating, MarketingCharts reports. Ads on which consumers can’t find the skip or close button are a close second, with 79% of respondents similarly annoyed, the survey found.
Disney Did A Survey Anyways…
Researchers at a Walt Disney Co. facility in Austin, Texas, collect biometric data from test subjects as they look at online content to detect whether their eyes move to look at ad banners and how their reaction to ads plays out in terms of temperature, facial expression, heart rate and other factors. The work is designed to provide advertisers with a way of quantifying the effectiveness of online ads beyond the click-through measure.
is currently in the spotlight as a media darling, only 8% of advertisers and consumers think it’s a very effective promotion tool, according to (pdf) results from a LinkedIn
Research Network/Harris Poll. The study also found that advertisers are more likely than consumers to know about Twitter and are more likely to believe in the microblogging tool’s future power to help promote products and services.
In the UK for the release of the latest Harry Potter
movie, Warner Bros has decided to “use” Twitter. On a dedicated website Twitter users get the chance to send potions and cast spells on the people following them.
Element Lexington Tells Hybrid Drivers to Plug It In
Starwood has partnered with Carbon Day Automotive to install a ChargePoint™ Networked Charging Station at Element Lexington. Hybrid-driving guests and travelers alike can charge their vehicles via the unobtrusive station, equipped with a universal plug-in for all kinds of electric vehicles, including cars, buses, Segway scooters, and bikes. Drivers can use Google maps to locate the station and determine whether it’s unoccupied.
has stepped up its commitment to environmental issues by announcing plans to create allotments for recession-hit customers who want to grow their own vegetables. The supermarket giant has applied for planning permission for the 30 allotments on land next to its Southport store in Lancashire which, if granted, will see the sites rented out from next spring.
Calling all future-forward architects, urban designers, renegade planners and imaginative engineers:
Show us how you would re-invent the suburbs! What would a McMansion
become if it weren’t a single-family dwelling? How could a vacant big box store be retrofitted for agriculture? What sort of design solutions can you come up with to facilitate car-free mobility, ‘burb-grown food, and local, renewable energy generation? We want to see how you’d design future-proof spaces and systems using the suburban structures of the present, from small-scale retrofits to large-scale restoration—the wilder the better!