Despite significant growth in the number of Twitter accounts since last year, 53% of those who have registered with the much-publicized micro-blogging service have no followers, 56% are not following anyone, and 55% have never even tweeted, according to a report from HubSpot.
A new report from Harris (measuring the temperature with a ruler again) claims that over one-third of Americans (37%) say TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads. In terms of the helpfulness of ads in other media, newspapers rank second behind TV, with 17% reporting that newspaper ads are most helpful, while 14% say the same about internet search-engine ads. At the other end of the spectrum, Radio ads (3%) and internet banner ads (1%) are not considered helpful by many. The poll found that more than one fourth (28%) of Americans say that none of these types of advertisements are helpful to them in the purchase-decision-making process.