When it comes to predictions as to the advertising recession, its a far from clear picture and predictions vary depending on who you are talking to …
Cuts in marketing spend easing
The latest Bellwether survey published this week (13th July 2009) has found that for the second quarter in a row the rate of decline in marketing spend has eased, linked to an improvement in business confidence; with companies surveyed reporting that their financial prospects have improved for the first time since the first quarter of last year.
Ad outlook: Longer, slower recovery
The only good news is that we may finally have hit bottom during second quarter, with the media economy expected to rebound slightly during the second half of the year. But generally Magna’s mid-year 2009 U.S. forecast, released today, gives no hope of a full rebound for the media economy anytime soon.