Nike+ Fuel TV

Nike Stages a Takeover of Fuel TV for 6.0 Line
To promote its 6.0 line of action-sports gear this month, Nike is establishing a major promotional beachhead on Fuel TV, the News Corp.-owned cable outlet geared towards skaters, surfers and bikers. The deal allows the sportswear company to dominate the network for a set period of time.

fueltv

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