Advertising Will Change Forever
Digital, which will be about 12% of overall advertising spend in 2009, is likely to grow to about 21% in five years. Along the way overall advertising budgets won’t grow much.
The Wicked Sick Project – by the creative team at George Patterson Y&R. Does creativity make a difference? I guess. These guys bought a BMX on ebay and relisted it with some creativity and it sold for 5 times the purchase price.