Social Media linked to Financial Success … but not every CEO needs to be a Social Media Star

Social Media Engagement Directly Linked to Financial Success
Starbucks is the world’s #1 most socially engaged brand and is reaping financial rewards as a result of its intense participation in social media, according to an analysis of the engagement levels of the top 100 global brands. The ENGAGEMENT db study claims to be the first to show a measurable correlation between higher levels of social engagement and superior financial performance.

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Laurel Papworth

Good point well made by Judy Shapiro: “Not every communications challenge is a nail to be whacked by the social-media hammer. Its cool but its not for everyone”
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