63% of 625MM Internet Users Are Social Networking … And Social “Notworking” is Costing 1.5% of Productivity

The total estimated global active internet audience is now 625m and nearly two-thirds of these users have joined a social networking site, according to UM’s fourth ‘Power to the People’ social media study. The survey charts the growth of social media in the past 12 months. It says that almost 63% of active internet users (consumers who go online once a day or every other day) have now created a social networking profile of some kind, compared to 57% in UM’s previous Power to the People survey, published in March 2008.
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Companies that allow their workers to access to Facebook during business hours lose an average of 1.5% in total employee productivity, according to a study by Nucleus Research. Interviews with 237 randomly selected US office workers and a subsequent analysis (pdf) found that 77% report having a Facebook account and 61% of them access Facebook during work hours. Moreover, one in every 33 employees has built their entire Facebook profile during work time, and roughly the same number of respondents use Facebook only when they are at work.
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