Is AR the Next Big Thing?
Augmented reality, heretofore seen only in science-fiction films or computer labs, might soon become the latest Web 2.0 tool for marketers. AR, which uses webcam technology to blend footage from the real and virtual worlds, is being tested by Zugara to allow users to “try on” clothes without being in a store.
As gaming systems become increasingly integrated with the physicality of the gamer, developers are seizing upon the intricacies of our actual environments for new ways of having fun on-screen. Aspyr’s Treasure World for Nintendo
’s DS and DSi
handhelds is one such attempt to bridge the gap between the real and the pixelated, launching players on a virtual treasure hunt that requires exploring one’s surroundings for actual wireless networks. Real-life WiFi spots are converted into in-game “treasure,” which can be traded in for items.