Social Media: Four Ps, EyeTracking

The quadruple P acronym is too good to waste. There are some great thinkers in our business, whose work, when looked at in total leads me to believe that we need a new fundamental checklist. Why not create The New 4Ps? Purpose, Peers, Primal and Provide.
Online social networkers spend a significant amount of time looking at paid ads on sites such as Facebook and YouTube and often look at these ads before actual search results, according to a recent social media study conducted by Oneupweb, reports MarketingCharts. The study used eye-tracking technology to examine how attention is allocated across specific areas of interest (AOIs) when social network users conduct searches on Facebook, Twitter and YouTube. It found that searchers on social networking sites don’t necessarily follow the same search patterns as they would if they were using a traditional search engine, such as Google, Bing or Yahoo.
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