IP: Anomaly Getting It (Lauren Luke), WalMart Stealing It (Girl Scouts)

YouTube star Lauren Luke launched a make-up range launched her new line of products last week in the stores of Sephora. The beauty chain now stocks 5 ‘palette’ boxes that she spoke to PSFK about in an interview in May. Supporting her all the way has the creative agency Anomaly and her manager Duncan Bird (who until recently headed up Another Anomaly). As co-owners in the By Lauren Luke brand Anomaly has been involved with the careful development of the By Lauren Luke brand, its promotion through PR and the web plus product development and packaging design. It’s part of the move towards intellectual property that was always part of the plan by the founding partner Carl Johnson. Johnson spoke in March at PSFK Conference 2009 about the work behind the By Lauren Luke brand and even admitted that they hadn’t spent a penny on advertising to support it.”
“The exclusivity of Girl Scout cookies is what makes the cookies really sell,” Ms. Harquail writes. “But now, Walmart is shoving itself in front of these little girls, and knocking on your door to sell you their almost-as-good fake Thin Mints and fake Tagalongs, whenever you want them.”
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