Event Marketing: Big Bank Stealth

Big Banks Corporate Event Stealth Spending
During the U.S. Open golf tournament at Bethpage Black, Goldman Sachs, Bank of America, Merrill Lynch, and Morgan Stanley all brought clients to the Heritage Club, an exclusive corporate hospitality center. Hundreds of thousands of dollars (presumably originally Govermnent/ Public money) were spent on tables but those responsible could not be identified, logos on tote bags and polos were no more. According to The New York Times the gatherings are sometimes so well disguised that even the event planners might not know whose event they are working on.

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