Diageo is taking legal action against Sainsbury’s over what it claims is a copycat version of its popular summer drink Pimm’s, accusing the supermarket of infringing its intellectual property. Sainsbury’s released the drink Pitchers in April this year, advising shoppers that it could be mixed with lemonade and fruit — which is how Pimm’s No. 1 is traditionally served. A comparison of the packaging reveals striking similarities. The bottles are a similar shape, both with red lettering in a similar sans serif font, with the logo topped by a gold crown, in the case of Pimm’s, and a gold lion for Pitchers.