IP: Pitchers v Pimm’s

Diageo is taking legal action against Sainsbury’s over what it claims is a copycat version of its popular summer drink Pimm’s, accusing the supermarket of infringing its intellectual property. Sainsbury’s released the drink Pitchers in April this year, advising shoppers that it could be mixed with lemonade and fruit — which is how Pimm’s No. 1 is traditionally served. A comparison of the packaging reveals striking similarities. The bottles are a similar shape, both with red lettering in a similar sans serif font, with the logo topped by a gold crown, in the case of Pimm’s, and a gold lion for Pitchers.
pitchers-vs-pimms
Reblog this post [with Zemanta]
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s