Blue Moon Beer “Artfully Crafting” Billboards

I am always a bit of a sucker for out of home “installations” or “ambient” media (call it what you will). It seems that Blue Moon Beer are playing up their art affiliations and “Artfully Crafted” tagline with this Manhattan billboard, cunningly designed to look like a brick wall adorned with paintings. The frames are real and look to have been stuck on over the bill. I wonder if they picked the odd location (28th/ Broadway next to the subway) to be at street level?

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Let’s not forget that Blue Moon is not only beloved of artists, but also policemen (as served at the recent Beer Summit).

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