RKCR/ Y&R v Small Business

I used to work with Rainey Kelly in the old days … before they sold to Y&R (and they were so small I actually got to work with MT and Jim). Obvously they did rather well!
Small businesses in Camden are getting free advertising advice from RKCR/Y&R for the rest of this week. The agency has set up shop to offer free consultations and executions to local traders, stall holders and other independent retailers. Armed with pens, pads and Macs, the RKCR team are hoping their efforts will help businesses drum up a few extra customers during the credit crunch.
Last week, London’s RKCR/Y&R went hyper-local, applying creative expertise honed on clients such as Virgin, BBC, Land Rover and Marks & Spencer to Polish Chap Who Sells Dumplings, local band Dead on TV, the Camden Arms pub and about 25 other neighborhood entrepreneurs. For the week of Aug. 24, RKCR/Y&R set up a pop-up agency, RKCR/Y&R Local, a few blocks from its HQ in Camden Town and offered its creative and strategic services to local small businesses and sellers in the Camden markets. The pop-up concept is part of an ongoing program created by RKCR/Y&R and facilitated by Camden Town Unlimited, an organization of local business owners with a mandate to boost the area’s commercial fortunes.

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