Trust Agents v Digital Natives

I came across an interestingt piece entitled “Trust Agents: The New Digital Natives“:
“Trust agents have established themselves as non-sales-oriented, non-high-pressure marketers. They are digital natives using the Web to be genuine and to humanize their business. They’re interested in people (e.g., prospective customers, employees, and colleagues), and they have realized that the tools that enable more unique, robust communication also allow more business opportunities for everyone.”

digital native

Image via Kwout

They aren’t in marketing, or in sales (although they do both simultaneously). They have a strong streak of digital intelligence, and their knack for creating conversations puts them far beyond the stereotypical techno-geek. Meet your neighborhood social media professionals, they’re using the Web to not only put human faces on corporations and politicians, but also to defend their honor when something goes awry. Chris Brogan and Julien Smith call them “trust agents” after their book by the same name, and say that they are harnessing the power of Twitter and other social media to “build influence, improve reputation, and earn trust.”


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