Sir Martin vs Enfatico

I took no pleasure in the news that Enfatico “failed”. (Enfatico, for some reason attracted a slew of detractors). I am not even sure of the status of the company (“folded in” … but how?) The website is still up, but the last blog entry is June 9th. I am a firm believer in a holistic approach to marketing, and I think that Enfatico was more a victim of circumstance than of hubris. Sir Martin has his own take on matters…
enfatico
During an interview with Forbes India, WPP‘s Martin Sorrell was asked a number of questions about Enfatico and why it didn’t work. His responses were pretty finger-pointy, especially when he was asked about the one-off agency’s demise:
Q: Why didn’t Enfatico work then?
Sorrell: Because it’s an extremely difficult thing to do. And the two prime movers behind it left Dell.
The two prime movers are of course former Dell CMO Mark Jarvis and Casey Jones, Dell’s vp of global marketing.
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